Smart Stadia in Football
Many stadia managers and clubs are investigating smart technologies such as multi-application smartcards, cashless payment, near field communications (NFC), and short message service (SMS) to provide a better customer experience, generate additional revenue and deliver cost efficiencies. The stadia sector can use any combination of smart technologies to provide a more enjoyable experience for customers, including easy access to the event, convenient ticket purchase, shorter queues within the stadium - which will also provide opportunities to generate additional revenue for the club. On the surface, these time-saving technologies sound like the way forward, and indeed the growing view from early adopters is that they are. However, it is important to understand that clubs and their customers will not receive the maximum benefits from these technologies without a holistic approach to the underlying customer relationship management (CRM) system within the organisation. Some stadia have a